An innovative US recycling project is soon to hit the Royal Borough of Windsor and Maidenhead in the UK. This project involves offering incentives in the form of gift vouchers and money off coupons based on how much and regularly each household recycles.
It would work by putting an identification chip in each bin or box that when partnered with the recycle truck that takes the recycled goods away would record how much was recycled on that occasion.
It has a lot of similarities to a recent attempt from some councils to tax residents based on the amount of rubbish they threw away into there wheelie bins however this recent incentive scheme is likely to go down a whole lot better than the tax ever did.
The results from the US users on this scheme have been staggering and it is likely to work just as well over here with the public seemingly willing to break a normal routine when a tangible benefit such as money or coupons is dangled in front of their face. Some examples include surveys, clubcards and questionnaires.
If you would like further information on this please go to Veolia Environmental Services
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