Flashing Bunny Bins the Key to Solving Waste Disposal?

No one can doubt Paul Smith as the great designer that he is, i am pretty sure he has the bank balance to prove he has been doing something right. However while searching the Internet today i came across a strange story from the BBC entitled Flashing bunny bins tackle litter naturally i read on.
The City Of London have collaborated with Mr Paul Smith to come up with this flashing bunny as a means to solving the capital city's litter problem. Admittedly something needs to be done with a reported equivalent of 100,000 dustbin bags of rubbish discarded every day! I for one am just not sure it is in the shape of a 5 foot bunny that's ears flash every time someone puts a piece of rubbish in.
I'm not doubting that there may be some psychological reason why its ears flash perhaps its comparable to when you give a dog a treat for doing something right in the hope of it forming a habit.
I would have loved to seen the brainstorming session behind it. Yes i think a bunny with flashing ears will definitely resolve London's litter problem and why not get Mr Paul Smith to endorse it. It sounds like the type of conversation that would of happened over cream tea (on expenses of course)
If anyone can think of a better idea for a litter bin than a bunny with flashing ears we would love to hear from you. Maybe we will even put it into production!